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alan I am sorry to put it this way but I absolutely need a proposal on the 7 year old book -of goodwill mapping and entrepreneurial system revolution -  which I can sell (I mean try to explain the SMBA and social business stockmarket Win-Win-Win to) Yunus  - can you write it or do I have to?
attached is a starter
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Goodwill Mapping.

Governing value multipliers –see the compound flows that determine continual leadership existence in a networked world.

What are the precepts of Goodwill mapping and where were they first practised

Goodwill’s mapping comes from entreprenurial journalism (Q&A) at The economist between 1950-1990.

Precept 1 : There’s more value to multiply by what compounds through time than to what’s added  in separate periods – surveyed since 1962 – Japan case

Precept 2: In service and knowhow sectors there’s more value to what flows than what get’s boxed in or lost at boundaries – intrapreneur research since 1982

Precept 3 – To innovate more value entrepreneurs need to go contextually deeper; in other words always start up small; the question of how to worldwide scale comes after working out whether you have a unique to the world solution and how life critical it is

Historically it is known that goodwill, trust-flow, unique and transparent organisational purpose matter if you want an organisation to be leading in 5 years time as well as today. The difference in today’s networked world is that the very existence of organsiations compounds round goodwill mapping. Networks are systems of systems. This literally puts a compound premium on understanding flows and value multiplication not just how to measure value extraction separately which mathematically is what the operand and auditing around addition does.

Nor is each organisation the only systemic level at which goodwill’s gravitation matters. Whole markets can crash around compounding subprime’s badwill. Regional populations can be starved if basic foods are not cultivated to meet multiplying demand. And future generations – our species itself – will be lost if we compound too much carbon trajectories as we make today’s choices on how to systemise energy markets, instead of innovating abundant and clean supplies and demand that solar and photosynthesis offers.

Scene 1 Greeting

Prime Minister Gordon Brown: Hello How are you, what a pleasure

Muhammad Yunus: It’s a pleasure for me

PM :  It’s good to see you

(They Shake Hands)

Scene 2 Muhammad Yunus Introduces himself to the camera from the heart of 10 Downing Street

I am Muhammad Yunus from Bangladesh with Grameen bank. We lend money to extremely poor people for income generating activities. I am suggesting that Africa needs a lot of microfinance programs – tiny loans 30 dollar, 45 dollar 100 dollar – and paid back in weekly installments. It doesn’t need any collateral. It doesn’t need any lawyers into it but the repayment rate is very high: 98% or 99%.

Microfinance is very important because it allows people to bring out their own initiative, bring out their own capability. And they can move on their own speed to cerate income, to get out of poverty. And people in Africa are very enterprising people, particularly women. Microfinance focuses on women. Today in Bangladesh within Grameen Bank we have 7.5 million borrowers a- 97% of them women. The Prime Minister is very much aware of it; very supportative of it. So we will discuss how to make it happen in Africa

Scene 3 PM and Dr Yunus sitting round a cup of tea

PM There is so much goodwill to the work you have been doing, and it is so important

Scene 4  After tea: Muhammad Yunus denouement

At the same time, we will be discussing another concept – the social business :  business to do good to people -  (show copy of Dr Yunus new bestselling book Creating a World Without Poverty- Social Business, The Future of Capitalism ).  This is business where you aim at the social objectives, not for making money for yourself. You cover your cost, make profit but the profit doesn’t go to investors or outsiders but stays with the company to achieve the goal that you set out to help achieve or lead.

As this transcript youtubed by Prime Minsiter Gordon Brown and Dr Muhammad Yunus reveals : goodwill is the primary multiplier when ending poverty for 100 millions of people. It is worth understanding why Dr Yunus’ mathematics of the social business model is the purest goodwill mapmaking game any leader can play. In New York 2008, this is a lesson that 9 year olds find as easy to map and dialogue around  as leaders of any elder age.

Once we have openly discussed why sustainability’s exponential curves up or down matters,  we can graduate to applied maps where the tradeoff’s between financial and social purpose are made transparent by ensuring we compound no future crashes in the ways that the world’s largest organisation or networks are governed. At the end of the day we revert to a Peter Drucker principle that used to be enshrined in productivity debates wherever real entrepreneurs met. In theory the organisation system is to be designed to achieve what individuals alone cannot.

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